Interactive promotional and medical education projects I created with scientific communications teams.
Shown here:
Interactive booth offerings for pneumococcal disease awareness
Winner of 2010 Global Award. Activated by motion sensors, both the Interactive Mirror and the Virtual KOL touchscreens attracted record numbers of attendees to interact with current data. Debut: 20th ECCMID (European Congress of Clinical Microbiology and Infectious Diseases). Original concept 75%, creative direction 25%
Touchless experience
This gesture-based exploration of the client's clinical studies and pipeline engaged the user and elevated the content; it was visually consistent with all other booth surfaces and giveaways we designed. Debut: unbranded medical booth at the 66th Annual Meeting of the American Academy of Neurology. Creative direction 75%, hands-on 25%
CD-ROM overview of global toolkit
Chapterized CD-ROM provided an overview of and a sales aid for a comprehensive diagnostic toolkit addressing "picky eating" in infants and toddlers. Audience: sales reps for client's suggested nutritional solution. Creative direction 25%, art direction 25%, hands-on 25%
Augmented reality screen
Winner of 2013 Rx Club Award. Advance online survey of KOLs' top-of-mind thoughts about the current state of neurodegenerative diseases informed the content of this motion-triggered "virtual thought experience." Unbranded medical booth at the 65th Annual Meeting of the American Academy of Neurology. Creative direction 50%, art direction 25%
Mechanism of action: animation
In-house sketch of 30-second MOA for a drug targeting vasomotor symptoms. Creative direction 75%, hands-on 25%
Timeline touchscreen for unbranded medical affairs booth
Interactive timeline of milestones in the evolution of HIV infection as a chronic disease. 2010 ICAAC. Creative direction 50%, art direction 25%, hands-on 25%