Interactive promotional and medical education projects I created with scientific communications teams.
Interactive booth offerings for pneumococcal disease awareness
Winner of 2010 Global Award. Activated by motion sensors, both the Interactive Mirror and the Virtual KOL touchscreens attracted record numbers of attendees to interact with current data. Debut: 20th ECCMID (European Congress of Clinical Microbiology and Infectious Diseases). Original concept 75%, creative direction 25%
Touchless experience This gesture-based exploration of the client's clinical studies and pipeline engaged the user and elevated the content; it was visually consistent with all other booth surfaces and giveaways we designed. Debut: unbranded medical booth at the 66th Annual Meeting of the American Academy of Neurology. Creative direction 75%, hands-on 25%
CD-ROM overview of global toolkit Chapterized CD-ROM provided an overview of and a sales aid for a comprehensive diagnostic toolkit addressing "picky eating" in infants and toddlers. Audience: sales reps for client's suggested nutritional solution. Creative direction 25%, art direction 25%, hands-on 25%
Augmented reality screen Winner of 2013 Rx Club Award. Advance online survey of KOLs' top-of-mind thoughts about the current state of neurodegenerative diseases informed the content of this motion-triggered "virtual thought experience." Unbranded medical booth at the 65th Annual Meeting of the American Academy of Neurology. Creative direction 50%, art direction 25%
Mechanism of action: animation In-house sketch of 30-second MOA for a drug targeting vasomotor symptoms. Creative direction 75%, hands-on 25%
Timeline touchscreen for unbranded medical affairs booth Interactive timeline of milestones in the evolution of HIV infection as a chronic disease. 2010 ICAAC. Creative direction 50%, art direction 25%, hands-on 25%
Pneumococcal Disease: Interactive Mirror & Virtual KOL Touchscreens
Touchless Experience: Clinical Studies & Pipeline Compounds, AAN 2014
Virtual Thought Experience, AAN 2013
MOA of Compound for Menopausal Symptoms
Timeline of HIV Milestones Touchscreen
Conceptual solutions to both pharmaceutical advertising and medical education challenges. General percentages of my contributions: 50 concept / 25 creative direction / 25 hands-on
These are concepts for: corporate rebranding of a global wound and ostomy care company; oncology; juvenile allergies; cervical dystonia pain relief; topical, peelable anesthetic; canine atopic dermatitis; and a renamed surgical hemostat.
Creative strategy, direction, design, and attention to production for print and integrated projects of all kinds. Average percentages of my contributions: 50 concept / 25 creative direction / 25 hands-on.
I'm passionate about memorable, paper-engineered solutions. When they can integrate with innovative digital solutions, so much the better!
Shown in gallery:
Wound care algorithms tool
For nurses of all experience levels, the 2-book, cross-referenced boxed set drove to the client's skin and wound care products. A subsequent digital version won a 2008 In-Awe Award. A companion Customer Implementation Guide was created as a rep leavebehind. Two images shown: closed and in use.
Medical education for skin's involvement in immune responses
The same illustrations and scientific narrative were used in both an in-booth animated panel and in a giveaway booklet. The booklet’s intro pages were printed on translucent vellum, to build a full reveal of all levels of skin depth. Two images shown: booklet and animated e-panel.
Corporate mural at medical trade show
Visual overview of booth surfaces, this outer wall was printed on cloth and backlit, approximately 12 feet high by 120 feet wide. The core artwork was used consistently throughout the booth.
Core visual of global corporate rebranding
Branded elements were designed for all global corporate collateral and a style guide was created.
Detail aid for infant nutrition
Full campaign was developed and designed for global use.
Invitation to educational webcast
For sales representatives to print and distribute to medical personnel.